COMPETITION · FIRST PRIZE
The new visual universe aims to symbolise and materialise the identity of those that will create the cities of tomorrow – through the institution that represents professionals in architecture in Seville – in a diverse, open and transparent way.
LOCATION Sevilla. Spain
CLIENT Colegio Oficial de Arquitectos de Sevilla (COAS)
STATE Competition (Awarded proposal)
TEAM LUGADERO (Marta Morera, Javier Martínez, Antonio Figueroa, Elisa Monge, Rocío Núñez, Pablo Sendra)
VIDEO Ricardo Márquez
AN IDENTITY THAT IS ARCHITECTURE IN AND ON ITSELF
The graphic structure of the visual identity builds on the typographic acronym COAS (keeping this brand due to its social recognition), which is framed by the lines and join the “A” and the “S”, which are two letters with a particular meaning, Architecture and Seville.
These lines delimit – like a floor plan – a symbolic space for imagining and designing, which is open to all citizens. It creates a flexible support that can qualify those concepts and images contained within it.
This visual identity addresses in an elastic way the new necessities in communication, both online and offline, adapting to all media and applications with a distinctive character.
AN OPEN INSTITUTION, CLOSER TO ALL CITIZENS
The “architectures” create a versatile identity, align with the personality of the institution and adapting to the new challenges of the profession. The visual identity adapts to all chromatic options, which permits adapting it to every media, choose the tone of the communication, and enhance the diversity of the collective.
This redesign provides an extensive visual universe and implements the brand on the main digital applications. This renewed identity, which mutates and interacts with different platforms, will be applied both in social networks and in the COAS’s website, coming to the fore and contributing to consolidate the recognition of the institution.